Wightlink Championed By Tourism Chief

chanpioned by tourism chief

We’ve picked up this expensive PR film by Wightlink which appears to put positive gloss on the service they provide. Please read the article by Matt White Isle of Wight radio published 13th February, 2014. Let us know what you think.

The chief executive of Visit Isle of Wight was among those to champion Wightlink in its new promotional video.

David Thornton said the company played a key role in promoting the Island to visitors.

Wightlink’s recently been criticised by the Better Ferry Campaign for service cuts and hikes in fares.

Those behind the campaign plan to set up a Community Interest Company to try to buy the cross-Solent operator.

Wightlink said the video addressed points raised at a meeting of the Isle of Wight Council’s Cross-Solent Services Scrutiny Task and Finish Group, as well as its Meet the Managers events.

In the video, Mr Thornton said:

To promote the Island as a fantastic destination, it has to happen day-in, day-out. “A lot of that is down to our cross-Solent operators, and in particular Wightlink. “It’s working alongside us to try to encourage new event organisers and new tourist attraction and hotel investors to move to the Island. “It’s absolutely vital we continue doing that, for the future economy of the entire Island.

In a statement, Wightlink said:

We have produced a film that answers points raised by the scrutiny process and it coincides with the call by the chairman, Cllr Geoff Lumley, to tell our story more effectively. “Filmed during late December, it includes interviews with ordinary people who rely on Wightlink’s cross-Solent services including families, lorry drivers and business people, as well as athletes and sports clubs supported by us, plus cancer patients who’re given discounted fares to travel to the mainland. “The video addresses many issues raised at the company’s Meet the Manager consultation events and during the Isle of Wight Council’s scrutiny process and gives a fascinating behind the scenes view of daily activities on board the ferries and at the ports.
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